Bamboo Print 


Paper & Pen


Print Research and Design - Johanna Brag for INDISKA 2020


  • Analysis of sales three years back. Weekly sale of colours, design style. 

  • Analysis of product/print and commercial circumstances.

  • Discovery phase with trend analysis and review of competitive brand strategies.

  • Early sketching phase.

  • Design group ideation of colours, products, materials, techniques, price range.

  • Iteration of different design ideas.

  • Design presentation and marketing team conversation.

  • Print repeat work.

  • Design presentation and iteration.

  • Test of print on products and on test customer group.

  • Supplier contact for technique discussions.

  • Price negotiation.

  • Test of first sample products, iteration of print repeat.

  • Delivery.

  • Production. 

Do not hesitate to contact me!
2020 by Johanna Brag.